No matter the industry, the best and most innovative companies adopt a digital mindset, do have an agile organization design and have an air-tight purpose.

Aaron Dignan

How to think like a startup

Aaron Dignan, founder of; former CEO of undercurrent – digital strategy and orgDesign agency, NY USA
The most successful companies of the digital age display characteristics of what Dignan calls a “complex adaptive system.” They are networks instead of hierarchies, they process information rather than manage it, and they adapt rather than sustain. By thinking like a complex adaptive system, Dignan says, “you will be able to handle complexity and scale and you’ll be able to adapt in a way that your competition won’t.”

About Aaron Dignan
Aaron Dignan sees the same phenomenon everywhere he looks. Our most trusted and important institutions – in business, healthcare, government, philanthropy, and beyond – are struggling. They’re confronted with the fact that the scale and bureaucracy that once made them strong are liabilities in an era of constant change. Dignan contends that teams everywhere need to upgrade their organizational operating system and adopt a new way of working that prioritizes purpose, networks, emergence, adaptability, empowerment, and transparency. He and his team advise the leadership at global brands like GE, American Express, PepsiCo, The Bill and Melinda Gates Foundation, and The Cooper Hewitt National Design Museum on their future in an unpredictable world.

Find out more about Aaron:

Aaron Dignan: How To Think Like a Startup

Aaron Dignan: How To Think Like a Startup from 99U on Vimeo.

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